The Veteran Advantage to Building Your Brand Online

Matt O'Brien Veteran Advantage TDJS

Phoenix community leader and digital marketing pro Matt O’Brien shares his faith-based insights to veterans on giving back and impacting one’s community on the new episode of “The David Johnson Show”, a national voice that talks about points of interest within the post 9/11 military and veteran culture.

Matt wants to help use his digital marketing talents to bring together this veteran and military community. To that end, he has created an entirely new opportunity for military veterans looking to launch a new business or find their passion in a new career using The Veteran Advantage.

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In recent years, Matt O’Brien has shifted his professional digital marketing focus into making more of an impact on the community. He has volunteered at local charity St. Vincent de Paul for many years and serves on their advisory board, is a board member at HeroZona Foundation, and also serves on boards of several technology-based organizations, including being a founding board member of Arizona Innovation Marketing Association

“What are you doing in the community that is going to get my attention?” Matt asks. “I have the ability to transform my company from anybody that wants to work with me to putting it out there and saying, I want to work with spiritually-focused, purpose-based businesses that are impacting the world.” 

Using his social media marketing firm Mint Social as a springboard, O’Brien is using his own reach and faith principles to inspire veterans to find their passion in giving back to their community. He has watched earlier episodes of “The David Johnson Show” and finds much of the inspiration he needs in the guests on the show. 

“The people I’ve heard on your show, these are the experts,” says O’Brien in the episode. “These people have something to give, something that they’ve lived their whole life that they don’t realize. So find your passion and then find your audience. You’re giving, and you’re providing something that you know is your insight, your expertise, to the community because it will come back to you tenfold and you will find your audience based on that niche.”

Matt has worked in digital marketing for 25 years and has found examples of communities and groups online that work together well. Yet he feels there is room for improvement for the military and veteran communities.

“Here’s what’s missing in the military community,” Matt says. “The military community is a tight community, a tight-knit group. I don’t see that tight-knit group living online as a community. It’s fragmented and it’s disjointed and it needs to be brought together. I think if every active military came out and committed to building that community, there’s money to be made in that. And more importantly, there are lives to be saved in that.”

Watch Matt’s inspiring words about finding one’s passion for making an impact in the community here:



And check out our other full episodes of The David Johnson Show:

Episode 1: US Army Veteran Keith Caraway – The Cost of Being Hooah –

Episode 2: US Navy SEAL Veteran Craig “Sawman” Sawyer – The Chapters in Your Life –

Episode 3: Navy SEAL Retired Jon Fussell Talks Fear, Stepping It Up and Leadership –

Episode 4: S.C.A.R.S. The Science Behind Combat and Eliminating Fear –

Episode 5: Veteran Employment: An Employers Perspective – Jay Sheehan – Episode 6: Athena Ives – A Marines Story of Resilience and Hope –

“The David Johnson Show” is a national voice that talks about points of interest in the American military and veteran subculture. Each show episode showcases a different guest with a different story. Sign up to get notified of new episodes at and subscribe to our YouTube channel.

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  1. Pingback: Marketing Professional Shares The Veteran Advantage to Building Your Brand Online – No Lost Business

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