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On the next episode of “The David Johnson Show”, our two guests are Gabriel Uliburri and David Martin, aka Gabe and David, the founders of RAH, Real American Heroes Coffee. In this clip, David shares his inspiration for setting up a coffee company featuring real American heroes, rather than fictional heroes. 

“I really had the idea for the brand, mostly just because when my kid was little, I would always buy him Superman or Batman shirts, stuff like that. I would notice grown men wearing the same shirts. To me in my head, I’m thinking I understand things are trendy, or whatever, but I asked myself ‘why don’t grown people wear real heroes instead of these fictional heroes’?

“That’s really where the idea came from and I told the guys about it. Once we already had the idea for selling coffee, I was like, “Let’s name it ‘Real American Heroes.’ We’ll tell the stories of real American heroes, we’ll sell products with real American heroes on it.”

“The David Johnson Show” is a national voice that talks about points of interest in the American military and veteran subculture. Each show episode showcases a different guest with a different story. Sign up to get notified of new episodes at https://thedavidjohnsonshow.com and subscribe to our YouTube channel.

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Video Transcript:

David Martin:  …I really had the idea for the brand, mostly just because when my kid was little, I would always buy him Superman or Batman shirts, stuff like that. I would notice grown men wearing the same shirts. To me in my head, I’m thinking I understand things are trendy, or whatever, but why don’t grown people wear real heroes instead of these fictional heroes.

That’s really where the idea came from and I told the guys about it. Once we already had the idea for selling coffee, I was like, “Let’s name it ‘Real American Heroes.’ We’ll tell the stories of real American heroes, we’ll sell products with real American heroes on it.”

David Johnson:  Interesting.

David:  That’s really how it all came about.

David Johnson:  We are “The David Johnson Show.” Bringing the veteran community, stories and perspective, so you can design the life that you deserve.



David Johnson

David Johnson is the show creator and host of “The David Johnson Show”, the YouTube video show for military veterans that gives a voice to veterans and military fans in the post 9/11-era. “The David Johnson Show” features military veterans growing into successful civilian lives, as well as entrepreneurs who can help those in the military and veteran communities.

David served in the U.S. Army from 2000-2006 and was deployed to Iraq in 2003, 2004 and 2005 with 10th Special Forces Group (Airborne) ODA 085 & 086. Utilizing the G.I. Bill after his ETS, David graduated from Arizona State University in 2009 and immediately started his career as a full-time entrepreneur.

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David Johnson

David Johnson is the show creator and host of “The David Johnson Show”, the YouTube video show for military veterans that gives a voice to veterans and military fans in the post 9/11-era. “The David Johnson Show” features military veterans growing into successful civilian lives, as well as entrepreneurs who can help those in the military and veteran communities.

David served in the U.S. Army from 2000-2006 and was deployed to Iraq in 2003, 2004 and 2005 with 10th Special Forces Group (Airborne) ODA 085 & 086. Utilizing the G.I. Bill after his ETS, David graduated from Arizona State University in 2009 and immediately started his career as a full-time entrepreneur.