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David Martin & Gabriel Uliburri, the founders of Real American Heroes Coffee Company talk with David Johnson about all of the various aspects of starting a business. 

Their original plan was for a coffee shop, but that changed into becoming an ecommerce business that is now branching out into coffee shops in Phoenix. 

The Air Force veterans were both in logistics which helped in many aspects of their business. 

“Fortunately for us, we were both logistics when we joined the Air Force. Gabe crossed over to the fire department, but I stayed in logistics and I’ve learned a lot about the logistics business from transportation, shipping, receiving, inventory you know all that good stuff. So it really helped me run and do our part,” said Dave Martin.

Be sure to check out the entire episode with the Real American Heroes Coffee Company founders David Martin & Gabriel Uliburri on our YouTube channel.

Video Transcript:

David Johnson: So did you know all the aspects of the business, I mean you never know, but did you know when you got into it you’ve got the product, the packaging, the distribution, the cost, the pricing, the financials. Was that kind of a learning experience as you went?

Gabe: Yes. That’s been a learning experience. 

David J: Wow.

Gabe: And we actually originally wrote the business plan originally for a coffee shop. We never thought we were going to be e-commerce, so it has just been building on to this idea. And now we are mainly ecommerce, but we’re in 2 coffee shops.

David J: Oh Wow.

Gabe: So a lot of people just back our idea and with the whole social media and with Instagram and everything the support from military and other brands has been awesome. 

Dave Martin: Fortunately for us, we were both logistics when we joined the Air Force. Gabe crossed over to the fire department, but I stayed in logistics and I’ve learned a lot about the logistics business from transportation, shipping, receiving, inventory you know all that good stuff. So it really helped me run and do our part.

David J: I can see that



David Johnson

David Johnson is the show creator and host of “The David Johnson Show”, the YouTube video show for military veterans that gives a voice to veterans and military fans in the post 9/11-era. “The David Johnson Show” features military veterans growing into successful civilian lives, as well as entrepreneurs who can help those in the military and veteran communities.

David served in the U.S. Army from 2000-2006 and was deployed to Iraq in 2003, 2004 and 2005 with 10th Special Forces Group (Airborne) ODA 085 & 086. Utilizing the G.I. Bill after his ETS, David graduated from Arizona State University in 2009 and immediately started his career as a full-time entrepreneur.

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