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While deployed in Kuwait with the Air Force Reserves, Dave Martin & Gabe Uliburri who had known one another before they were sent overseas, started to think about starting a business together. They did a lot of brainstorming and meeting at makeshift coffee shops and thought “hey why don’t we do a coffee business.” 

They already had their great branding idea for their company which fit in very well with the coffee company. Once they got back to Phoenix they hit the ground running with starting a business – Real American Heroes Coffee Company.

Be sure to check out the entire episode with the Real American Heroes Coffee Company founders David Martin & Gabriel Uliburri on our YouTube channel.

“The David Johnson Show” is a national voice that talks about points of interest in the American military and veteran subculture. Each show episode showcases a different guest with a different story. Sign up to get notified of new episodes at https://thedavidjohnsonshow.com and subscribe to our YouTube channel.

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Video Transcript:

Gabe: Well yeah we were actually deployed overseas we’re in Kuwait. And then me and Dave have known each other for a long time, so we’ve kind of had that relationship before we deployed. And then as soon as we got there we kind of just started thinking about what we should be doing.

So we’re in Kuwait and we had a lot of time to just think about stuff. And we didn’t know if we want to do apparel. We didn’t know what if we wanted to do coffee. So it was kind of a you know just an idea of just writing stuff down and brainstorming.

David Johnson: And coffee, Dave, coffee was one of the ones when you started brainstorming that was on the List?

David Martin: Yeah so we would see that we’d always meet up for coffee. We would have family send us coffee. You know we’d always open up a bag of coffee and just like ahhh, take us back home or like sure meeting up in this makeshift coffee joint and we decided “hey why don’t we do a coffee business.” 

You know we love coffee and you know we have a great idea for a brand for this coffee, so we went with it. As soon as we got back home we just started running a here we are today.



David Johnson

David Johnson is the show creator and host of “The David Johnson Show”, the YouTube video show for military veterans that gives a voice to veterans and military fans in the post 9/11-era. “The David Johnson Show” features military veterans growing into successful civilian lives, as well as entrepreneurs who can help those in the military and veteran communities.

David served in the U.S. Army from 2000-2006 and was deployed to Iraq in 2003, 2004 and 2005 with 10th Special Forces Group (Airborne) ODA 085 & 086. Utilizing the G.I. Bill after his ETS, David graduated from Arizona State University in 2009 and immediately started his career as a full-time entrepreneur.

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David Johnson

David Johnson is the show creator and host of “The David Johnson Show”, the YouTube video show for military veterans that gives a voice to veterans and military fans in the post 9/11-era. “The David Johnson Show” features military veterans growing into successful civilian lives, as well as entrepreneurs who can help those in the military and veteran communities.

David served in the U.S. Army from 2000-2006 and was deployed to Iraq in 2003, 2004 and 2005 with 10th Special Forces Group (Airborne) ODA 085 & 086. Utilizing the G.I. Bill after his ETS, David graduated from Arizona State University in 2009 and immediately started his career as a full-time entrepreneur.