While deployed in Kuwait with the Air Force Reserves, Dave Martin & Gabe Uliburri who had known one another before they were sent overseas, started to think about starting a business together. They did a lot of brainstorming and meeting at makeshift coffee shops and thought “hey why don’t we do a coffee business.”
They already had their great branding idea for their company which fit in very well with the coffee company. Once they got back to Phoenix they hit the ground running with starting a business – Real American Heroes Coffee Company.
Be sure to check out the entire episode with the Real American Heroes Coffee Company founders David Martin & Gabriel Uliburri on our YouTube channel.
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Gabe: Well yeah we were actually deployed overseas we’re in Kuwait. And then me and Dave have known each other for a long time, so we’ve kind of had that relationship before we deployed. And then as soon as we got there we kind of just started thinking about what we should be doing.
So we’re in Kuwait and we had a lot of time to just think about stuff. And we didn’t know if we want to do apparel. We didn’t know what if we wanted to do coffee. So it was kind of a you know just an idea of just writing stuff down and brainstorming.
David Johnson: And coffee, Dave, coffee was one of the ones when you started brainstorming that was on the List?
David Martin: Yeah so we would see that we’d always meet up for coffee. We would have family send us coffee. You know we’d always open up a bag of coffee and just like ahhh, take us back home or like sure meeting up in this makeshift coffee joint and we decided “hey why don’t we do a coffee business.”
You know we love coffee and you know we have a great idea for a brand for this coffee, so we went with it. As soon as we got back home we just started running a here we are today.