While deployed in Kuwait with the Air Force Reserves, Dave Martin & Gabe Ulibarri, who had known one another before they were sent overseas, started to think about starting a business together. They did a lot of brainstorming and meeting at makeshift coffee shops and thought, “Hey, why don’t we do a coffee business.” 

They already had their great branding idea for their company, which fit in very well with the coffee company. Once they got back to Phoenix, they hit the ground running by starting a business – Real American Heroes Coffee Company.

Be sure to check out the entire episode with the Real American Heroes Coffee Company founders David Martin & Gabriel Uliburri on our YouTube channel.

“The David Johnson Show” is a national voice that talks about points of interest in the American military and veteran subculture. Each show episode showcases a different guest with a different story. Sign up to get notified of new episodes at https://thedavidjohnsonshow.com and subscribe to our YouTube channel.

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Video Transcript:

Gabe: Well yeah, we were actually deployed overseas; we’re in Kuwait. Dave and I have known each other for a long time, so we’ve kind of had that relationship before we deployed. And then, as soon as we got there, we kind of just started thinking about what we should be doing.

So we’re in Kuwait, and we had a lot of time to think about stuff. And we didn’t know if we want to do apparel. We didn’t know if we wanted to make coffee. So it was kind of, you know, just an idea of just writing stuff down and brainstorming.

David Johnson: And coffee, Dave, coffee was one of the ones when you started brainstorming that was on the List?

David Martin: Yeah, so we would see that we’d always meet up for coffee. We would have family send us a coffee. You know we’d always open up a bag of coffee and like ah, take us back home or like sure meeting up in this makeshift coffee joint and we decided “hey why don’t we do a coffee business.” 

You know we love coffee, and you know we have a great idea for a brand for this coffee, so we went with it. As soon as we got back home, we just started running; here we are today.

David Johnson

Jaime Chapman is the COO and Co-Founder of the U.S. Military Spouse Chamber of Commerce, and the Founder & CEO of Begin Within, a staffing agency on a mission to place U.S. military spouses in “careers” and not jobs. She created the Military Spouse Center of Excellence™ consulting program to teach companies how to hire, retain and promote military spouses in the workplace. She has placed over 1,600 jobseekers in careers, creating an approximate economic impact totaling over over $112 million. Jaime has achieved recognition for:
#1 Military Spouse Owned Business Overall Award by Military and Veteran’s Choice in September 2019 at the Military Influencer Conference in DC.
2020 Armed Forces Insurance US Army Garrison Wiesbaden Military Spouse of the Year Award.
Jaime served in the Army for 6-years, and is an active duty Army spouse, hooah! She is a proud career and employment advocate for the military spouse community, actively working to reduce the 24% military spouse unemployment rate through advocacy, consulting, and staffing. She is a boy mom of two young boys, and “manimal” mom of a mean black rescue cat named Vader, and an Irish Wolfhound named Wally weighing in at over 150lbs.

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