In this clip of “The David Johnson Show,” David speaks with Aaron Bare, a multi-talented entrepreneur and co-founder of the Herozona Foundation. Aaron shares how he successfully transitioned his career from being a successful stockbroker on Wall Street to getting his entrepreneurial start in Cave Creek.
“I grew up loving the movie, “Wall Street.” I ended up being a stockbroker, and I made a lot of money there. My first entrepreneurial story is, I saw an opportunity in 2000, 2001.”
Watch and hear how Bare got started on his entrepreneurial journey with a small company in Cave Creek AZ.
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Aaron: [5:35] I’ll step back even maybe further to give a little more background. I grew up loving the movie, “Wall Street.” I ended up being a stockbroker, and I’m making a lot of money there. My first entrepreneurial story is I saw an opportunity in 2000, 2001. I was at Accenture at the time. I saw this consulting company that was doing cultural assessments, which culture was becoming a big thing.[6:01] Right about that time we had Worldcon, Growcom, Enron. Some of these big companies blowing up because of their culture.
David: [6:07] The term company culture that you hear today, that was when it’s been introduced on the scenes?
Aaron: [6:11] It was largely the part where there was a new business opportunity. There’s a small company in Cave Creek that had something called the Cultural Health Index, the CHI. Two ladies that were business partners, I went to them, I said, “Hey, don’t pay me anything, pay me 25 percent on all my sales and give me 10 percent ownership for every $500,000 of your company that I can create.”
David: [6:37] Interesting.
Aaron: [6:37] At the time, they were only doing 250,000. It was pretty easy decision for them to say, “Well, yeah, we’ll do that.” Within six months, I’d created 2.5 million dollars in revenue and owned 50 percent of the company, to largely have to be bought back out. That was the start of my entrepreneurial journey, is really started with sales, which is the lifeblood of entrepreneurship.